Wednesday, May 6, 2020

Jungle Paper, Social Justice - 4076 Words

Running Head: IMPRESSIONS OF THE JUNGLE FROM A SOCIAL JUSTICE PERSPECTIVE Impressions of the Jungle From a Social Justice Perspective The Jungle by Upton Sinclair Sherree Boyce Lehman College Author Note This paper was prepared for Social Welfare Institutions and Program, SWK, 639, Section 81, taught by Professor Yvonne Johnson The novel, The Jungle by Upton Sinclair depicts the lives of poor immigrants in the United States during the early 1900’s. Sinclair is extremely effective in this novel at identifying and expressing the perils and social concerns of immigrants during this era. The turmoil that immigrants faced was contingent on societal values during the era. There was a Social Darwinist sentiment†¦show more content†¦The next level would include safety needs, personal and financial security health and well being. As you move up the pyramid the needs increase to love and belonging, self –esteem and the highest level would include self-actualization, reaching one’s full potential. The theory is that you can not reach the highest level without first obtaining the basics. (Wikipedia the free encyclopedia, http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs, 10/20/10) The Jungle both supports and refutes this theory. It supports it, considering that Jurgis’ family could not progress because their main focus was survival, food, clothing shelter. However, Jurgis reaches the highest level of self actualization during a period where his basic needs are not meet, when he decides to join the political party of Socialism. It is not until he joins this party that Jurgis understands his purpose. Jurgis and his family would have greatly benefited from many of the social services, policies /programs available today including child abuse and child labor laws, social insurance programs, worker’s compensation, free and subsidized medical insurance, social security insurance and institutions /programs such as shelters, Human Resource Administration and soup kitchens. Child Abuse, Neglect, Maltreatment Laws: A great majority of the poor immigrant was neglected in the town of Packingtown, Chicago. The children were allowed to rummage throughShow MoreRelatedSocialism in The Jungle Essay1109 Words   |  5 PagesSocialism in The Jungle The Rudkus family arrived from Lithuania to find Chicago as a city in which justice and honor, womens bodies and mens souls, were for sale in the marketplace, and human beings writhed and fought and fell upon each other like wolves in the pit, in which lusts were raging fires, and men were fuel, and humanity was festering and stewing and wallowing in its own corruption. (Pg.165) The city, during the time span of the novel, was truly a jungle-like society in whichRead MoreUpton Sinclair s The Jungle1630 Words   |  7 PagesWritten at the turn of the 20th century, Upton Sinclair’s The Jungle took place in an era of unprecedented advancement in civilization where the American economy had risen to become one of the wealthiest on the planet. However, Sinclair asserts that the rise of capitalist America resulted in the virulent corruption and competition that plighted society into an untamed â€Å"jungle.† Shown by the corruption of the Chicago meatpacking industry, Sinclai r highlights the repulsive filth of human greed thatRead MoreThe Racial Contract Is Grounded On Three Of Today s Political System1419 Words   |  6 Pagesother political philosophers in history have neglected to discuss race because of their own racial privileges. However, this is ironic given the significant of race and what social and political constraints race has put on certain groups of people. At the same time, race provides superiority for whites in the political and social spheres. Mills explains, â€Å"A Racial Contract might be more revealing of the real character of the world we are living in, and the corresponding historical deficiencies of itsRead MoreEssay on Uptian Sinclair And Socialism2267 Words   |  10 Pagesgrasped the concept of it until I read the book The Jungle and began to research for this paper. Before I begin I would like to go through a condensed version of the history of Socialism. It was founded in 1901 in Indianapolis, Indiana. Two groups came together to form the Socialists, the Social Democratic Party and the â€Å"Kangaroo† wing of the older Socialist Labor Party. These parties contained mostly immigrant workers from big cities (Jurgis from The Jungle was one such fictional worker). The new partyRead MoreLiterary Analysis : The Crucible 1195 Words   |  5 PagesBook Club Paper Throughout American history, no matter what time period, humans have been categorized, discriminated against, and treated according to their class, financial status, and race. Many concrete and obvious examples of this have appeared throughout the years, ranging from the Salem witch trials in the late 1600’s, all the way to the recent civil rights movements in the 1950’s and 60’s. Social history uses personal stories to show how class/status and race played a part in the way peopleRead MoreEssay on Sociology: Black Like Me1713 Words   |  7 Pagescountry could very likely lead to a sever beating or death by the hands of an unruly mob. He needed to be â€Å"educated† to know his roles in various situations, so he could behave â€Å"decently† in order to stay away from such troubles. The discriminating social stratification in 1950’s developed a set of servile behavior on the blacks. They were thought to be inferior to whites, and were treated accordingly. Moreover, different parts of the country had various ranges of sensitivities while dealing with theRead MoreJuvenile Delinquency And Its Effects On Society Essay1302 Words   |  6 Pagesillegal crimes: distribution of drugs, possession, prostitution, carry firearms, burglary, theft, and murder. Many scholars conducted their own definitions of gangs. However, there is no single definition. According to the National Institution of Justice, â€Å"much of the research literature about gangs focuses primarily on youth gangs, as opposed to adult gangs. Researchers accept the following criteria for classifying groups as gangs: the group has three or more members, generally aged 12-24, membersRead MoreReview : On Working Class Environmentalism : A Historical And Transnational Overview Essay1859 Words   |  8 Pagesand Transnational Overview Written by Stefania Barca in 2012 Abstract This paper reviews from the article written by Stefania Barca, with the title of class environmentalism: a historical and transnational overview. I will elaborate the problem of environmental Justice in US and Brazil, in regards to the problem of the working class struggle in promoting Environmental Justice. In here, I believe that the Environmental Justice will be achieved if the government concern more into the welfare of the societyRead MoreMuckrakers in the Progressive Era2521 Words   |  11 Pagesconcentration, corporate power, poverty, food safety, and political corruption.   Extraordinary muckrakers are Jane Addams, Carrie Chapman Catt, Upton Sinclair, Alice Paul, and Edwin Markham. Jane Addams was an advocate for the rights of improving social conditions in the urban areas for the poor immigrants and workers living in slums.   People living in the slums had to live in terrible conditions.   Large households were living in a small, cramped living space in tenements that were overcrowded withRead MoreBob Marley â€Å" the Political Movement Behind the Music† Essay1631 Words   |  7 Pagesout when compared to others because of their political views ,but when spirituality is used to infuse the souls of many who share a common life experience through the means of music this is an iconic event. The focal point of this paper is to illustrate the social change and impact that Bob Marley had upon a vast majority of the world’s population. His influence upon the many who experienced the different aspects of poverty and hardships in their daily lives . In 1944 Captain Norval

Tuesday, May 5, 2020

Corporation Business and Corporation Law

Question: Discuss about the case study Corporation for Business and Corporation Law. Answer: Introduction: According to law, a contract or agreement between individuals in which either of the parties can lawfully compel the performance of the other is known as enforceable agreement (Alan Robert, 2003; p. 25). This means that the agreement or contract carries the force of law behind it. The courts can also become involved in enforcing contracts, with the inclusion of having a portion declared void. In the situation presented, Jane has simply made Jack an offer without stating a price limit of how much it should sell for. Therefore, the contract is rather open and it is Jack who is to decide whether or not to accept the offer. Moreover, he is not obliged by law to fulfill the particulars of this contract or act upon it. Application/Analysis Jane has made an offer to give her Lotus Super 7 sports car to Jack. She has not stated any price in terms of how much the car should go for. However, Jane has only stated the market value of this type of car in good condition. Given these facts, this type of agreement or contract is an unenforceable one even though it is still considered valid. Therefore, a legal entity cannot compel one or both parties to act on it or fulfill its terms and conditions since there is a public policy or statute making it unenforceable (Leigh, 2001; p. 74). Jane may not succeed in selling her Lotus Super 7 sports car to Jack especially if Jack finds the offer unfavorable. Moreover, Jack is not legally liable to fulfill the terms and conditions of this particular agreement because it is only the market value which has been stated. On the other hand, Jack may counteroffer this offer by offering a lower price than the $25,000 for the sports car since he has already accepted it. Jane offers to sell Jack her Lotus Super 7 sports car for $25,000. The market value for this type of vehicle in good condition is around $25,000. Jack accepts. Issue The issue here is whether or not an enforceable agreement is present when Jack accepts the offer. Rules As already indicated, an enforceable agreement is that which either parties can lawfully induce the performance of the other. In this case, there is an enforceable agreement because Jane has not only offered a selling value for her Lotus Super 7 sports car, but has also indicated the market value for this type of vehicle in good condition. In addition, Jack has accepted to fulfill the terms of this agreement. This means that he has been legally obliged to act on the contract, lest he be held liable for breach of contract. Application/Analysis Jane made an offer for her Lotus Super 7 sports car at $25,000. Notably, this price is similar to the market value of the vehicle in good condition. Jack has accepted the offer. One may conclude that the vehicle was in good condition because of the similarity in prices. Therefore, Jane would get value for her sports car and would not go at a loss. Conclusion Given the fact that this particular contract is enforceable, Jack would be held liable for breach of contract if he fails to honor its terms. Jane is also offering the vehicle in good condition and this is perhaps the reason why Jack has accepted the offer. Jane offers to sell Jack her Lotus Super 7 sports car for $2,500. The market value for this type of vehicle in good condition is around $25,000. Jack accepts. Issue The issue here is whether or not an enforceable agreement is present when Jack accepts the offer. Rules In this case, the contract is enforceable. Jane has offered to sell her Lotus Super 7 sports car at a much lower value than its market price. This is an attractive price for any potential buyer. However, a contract or agreement, oral or written, may be difficult to enforce unless the terms therein can be evidenced or are admitted by the parties involved (Mather, 1999; p. 76). Once Jane has accepted payment or Jack has accepted delivery of the sports car covered by the oral contract, it makes the agreement valid even in a court of law. Application/Analysis Jane has offered to sell her vehicle to Jack at a lower price than that of its market value. Jack has accepted, making the contract valid. Looking at these facts, the parties involved are not only competent individuals who have the lawful capacity to contract, but have also agreed to the terms laid therein. There is also mutuality of obligation. Notably, Jack has apparently made a counteroffer and received a lower price than the vehicles market value. Jane has accepted the counteroffer and is willing to fulfill the terms of the contract. Conclusion If this was a court case, Jack would not prevail because he has already accepted the offer made particularly after making the counteroffer. It may be assumed that the vehicle is not in good condition and thus cannot be offered at its market value. This means that Jack has accepted to receive the Lotus Super 7 sports car at the value being offered by Jane, and will make the necessary repairs or alterations himself. Failure to pay for the vehicle may result in a legal suit. A shipbuilder had contracted to build a tanker for North Ocean Tankers. The contract was in US dollars and didnt contain any provisions for currency fluctuations. Approximately halfway through construction of the ship, the United States devalued its currency by 10%. As the shipbuilder stood to make a loss on the contract, it demanded that an extra US$3 million be paid or it would stop working. The buyer reluctantly agreed under protest to pay, as he already had a charter for the tanker and it was essential that it be delivered on time. The buyer didnt commence action to recover the excess payment until some nine months after deliver. Will the buyer succeed in recovering the excess? Issue The issue here is whether or not the buyer will succeed in recovering the excess. Rules In the case presented, the buyer will not succeed in recovering the excess payment because it is considered to be void. A contract made not more than nine months or 180 days before the judgment against the buyer became uncollectible between the buyer and shipbuilder in which the former had a financial interest. If the tanker has experienced normal wear and tear, then the buyer shall be liable to the shipbuilder for the full amount the former paid for the contract (Beaston, n.d.; p. 43). Otherwise, the buyer shall only be liable to the shipbuilder for the market value of the tanker. From what can be deduced in the case presented, the contract did not include any provisions regarding currency fluctuations. An unexpected incident which was the devaluing of the currency by 10% was observed. This meant that the shipbuilder would incur losses on the initial contract. A contract between the shipbuilder and the buyer pursuant to which the latter has paid or agreed to pay the money to the for mer, and where the shipbuilder has not yet carried out the obligations under the contract, makes this effort uncollectable. The buyer in this case reluctantly agreed to pay for the loss incurred by the buyer following the currency devaluation. However, he did not proceed to recover the excess payment until some one hundred and eighty days after delivery. Application/Analysis The facts of the case are that a shipbuilder had contracted to build a tanker. In the agreement, there were no provisions with respect to currency fluctuations. Nevertheless, a fluctuation did take place and the shipbuilder refused to continue working on the tanker until he was paid an extra amount of money. Legal contracts or agreements seeking to offer clarity and certainty for parties involved require that certain components be agreed upon before being lawfully enforceable. These elements include parties, property, and price. The additional payment for the loss incurred was not included in the original contract and therefore meant that it would be determined by the purchasers word-of-mouth or promise (Slawson, n.d.; p. 90). There was no wholly acceptable price or provisions for currency fluctuations in the contract. Moreover, there was no objective mechanism laid out in case of such incidents while the shipbuilder was building the tanker. The buyer was coerced into making the extr a payment because he/she had a deadline to beat. Notably, he pursued the recovery of the excess payment nine months after the tanker had been delivered to him. According to the law, despite the misunderstanding in between the fulfillment of the contract terms, the shipbuilder managed to complete the construction of the tanker and deliver it on time. He did not breach the contract. However, the buyer was late in pursuing this particular issue and thus rendered the recovery of the excess amount void. The buyer had an opportunity to cancel the contract with the shipbuilder when the currency fluctuated, but he did not. By law, when the shipbuilder communicated his disinterest in continuing to build the tanker for the buyer, he was indirectly breaching the contract. But since the buyer was willing to reluctantly cater for the loss incurred, the contract was not terminated (Bakan, 2004; p. 45). Notably, failure by the shipbuilder to carry out the obligation to provide the buyer with the necessary conditions within the time established by the contract and lack of proof of readiness of the tanker for shipment, constitute the shipbuilders failure to perform as per the contract. This condition is admitted as reasonable claim for the recovery of excess payment made by the buyer and the penalty founded on that payment. Conclusion Looking at the case presented, it has been established that the buyer will not succeed in recovering the excess payment. If this was a court case, it would be found that the shipbuilder has no case to answer and is not liable for anything. The fact of the matter is that the buyer made an effort to recover the excess nine months after delivery of the tanker. This means that the agreement of the contract had already been fulfilled despite the brief misunderstanding following the currency fluctuation. The shipbuilder did not breach the initial contract despite there being no knowledge of future occurrences. For recovery of excess payment in a contract to take place, there needs to be a number of conditions for instance the pursuance is made prior to the nine months deadline. Recovery can also be made if the contract was breached, and only partial fulfillment of the original contract was completed. The buyer can also be successful in recovery of payment if he/she had opted to terminate o r cancel the initial contract at the point when the shipbuilder requested for additional payment following the currency fluctuation (Muchlinski, 2007; p. 77). Recovery of excess payment would be made possible if this payment was made under fraudulent circumstances. However, the shipbuilder was quite clear about his condition despite the fact that the terms of the contract had not yet been fulfilled. The initial contract was binding and considered valid. Therefore, any payment that would be made in the course of the contract period would also be considered lawful. Moreover, the factors necessary for a contract to be considered valid or legal were present, for instance consent, acceptance, offer, consideration, contractual terms, and capacity (Seidl-Hohenveldern, n.d.; p. 97). When changes were made in the course of fulfilling the contract, the buyer did not refuse to pay the extra charges. There was no fraud, carelessness, favoritism, collusion, or misrepresentation in this particular case. That is why the buyer will not be able to recover the excess. References Alan, S., and Robert, S, E., 2003. Contract Theory and the Limits of Contract Law. The Yale Law Journal, 113(3). Alan, S., and Robert, S, E., 2010. Contract Interpretation Redux. The Yale Law Journal, 119(5). Andrew, R., 2005. The Limits of Voluntariness in Contract. Melbourne University Law Review, 29(1). Bakan, J., 2004. The corporation: The pathological pursuit of profit and power, New York: Free Press. Beaston, J. E. ., and Friedman, D. E., n.d. Good Faith and Fault in Contract Law. USA: Claredon Press. Buckley, F, H., 2005. Just Exchange: A Theory of Contracts. London: Routledge. DiMatteo, L, A., n.d. Contract Theory: The Evolution of Contractual Agreement. USA: Michigan State University Press. Kreither, R., 2007. Calculating Promises: The Emergence of Modern American Contract Doctrine. USA: Stanford University Press. Leigh, B., 2001. Freedom of or Freedom from? The Enforceability of Contracts and the Integrity of the LLC. Duke Law Journal, 50(4). Mather, H., 1999. Contract Law and Morality. Westport, C,T: Greenwood Press. Muchlinski, P., 2007. Multinational enterprises and the law. 2nd Edition, Oxford: Oxford University Press. Omri, B-S., and Bernstain, L., 2000. The Secrecy Interest in Contract Law. The Yale Law Journal, 109(8). Posner, E, A., 2003. Economic Analysis of Contract Law after Three Decades: Success or Failure? The Yale Law Journal, 112(4). Randin, M, J., 2012. Bipolerate: The Fine Print, Vanishing Rights, and the Rule of Law. Princeton: Princeton University Press. Seidl-Hohenveldern, I., n.d. Corporations in and under international law, Cambridge, UK: Grotius. Slawson, D., n.d. Binding Promises: The Late 20th Century Reformation of Contract Law. Princeton: Princeton University Press.

Saturday, April 11, 2020

Tale Of Two Cities By Charles Dickens Essays -

Tale Of Two Cities By Charles Dickens A Tale of Two Cities by Charles Dickens contained many themes that are practiced throughout the book. Two of these themes are altruism and resurrection. The characters Madame Defarge and Sydney Carton are used to exemplify these themes. Sydney Carton demonstrated an altruistic nature while Madame Defarge had a self-seeking disposition. Carton displayed his charitable nature when Lucie was the object of Mr. Stryver's affection. When Mr. Stryver asked for Sydney's approval, he said that he supported him in his pursuit even though Carton held a secret passion for Lucie. Before Darnay's marriage to Lucie, Sydney told Lucie of his hopeless devotion to her and described himself ?to be undeserving.? He also volunteered to ?embrace any sacrifice? for her and those dear to her. Carton's altruism culminated when Darnay became incarcerated in La Force. When Mr. Lorry told Sydney of Darnay's predicament, he traveled to France to offer his help. Carton fulfilled his offer to Lucie when he drugged Darnay and took his place in the impending death sentence. Madame Defarge, ?imbued from her childhood with a brooding sense of wrong,? had no traditional morals in her and is the opposite of Carton. In Dickens' vivid description of her, she is described as a ?tigress? and ?absolutely without pity.? Her hatred of the Evremondes had grown so profusely that she intended to execute Lucie and her daughter in addition to Darnay who had committed no crime but ?was to die for the sins of his forefathers.? In addition, she ignored her husband's profound pleas to spare Dr. Manette and exclaimed to herself, ?No, I cannot spare him!? Resurrection embodies both Sydney Carton and Therese Defarge. Sydney is resurrected from a desolate life of working under Stryver to sacrificing his life for the sake of Darnay. In the beginning of the story, Sydney is described as a lowly ?jackal? in service to Stryver. He drinks excessively with Stryver and is careless in regard to clothing and speech. After Darnay's trial, Carton is described as ?so careless as to be almost insolent.? The trial is followed by a drink with Charles. After Carton has traveled to France, Carton has abstained from drinking and has liberated himself from Stryver. Before his death, he says, ?I am the Resurrection and the Life, saith the Lord: he that believeth in me, though he were dead, yet shall he live: and whosoever liveth and believeth in me shall never die,? which exemplifies his own belief in his resurrection. At his death his face was described as ?sublime and prophetic.? Madame Defarge is resurrected along with the millions of other peasants in the revolution. They restore the power of the people and Madame Defarge is prominent among them. She is now able to take her revenge on the Evremondes. She accomplishes this by her testimony that sends Darnay to jail and attempting to send Lucie and her daughter to jail. Sydney was at first thought to be a careless wretch but proved that he was a kind caring person. His last words sum up his character, ?It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known.? Madame Defarge had been imbued so replete with hatred for the aristocrat class and especially the Evremondes that it was not in her nature to have altruistic characteristics. Similarly, her resurrection was also a resurrection of hatred.

Tuesday, March 10, 2020

How To Use Email Marketing For Lead Conversion

How To Use Email Marketing For Lead Conversion Besides social media, email marketing is the first thing that I tell anyone to do when it comes to online marketing. To succeed online, you absolutely must be using email effectively. The evidence doesnt lie. In a 2012 survey conducted by McKinsey Company, they found  that for e-commerce companies e-mail remains a significantly more effective way to acquire customers than social media- nearly 40 times that of Facebook and Twitter combined. Woah! E-mail is still a significantly more effective way to acquire customers than social media. While you may not be running an e-commerce company yourself, the implications seem to be well accepted across  the industry. Social media scientist Dan Zarrella of Hubspot came to a similar conclusion in research that he completed in 2012. Email converts well, and  is a key part of the customer acquisition process. Conversion rate scores as compiled by Hubspot. If youre not using email marketing, you could be missing out on huge potential for your company or blog. More than that, if you arent using email to convert readers into paying customers – YOU ARE DOING IT WRONG. You might be leaving sales on the table! Here at , we have nearly 20,000  email subscribers that continually bring in new customers to our service. We like to think about it as a slow and steady drip. We keep sending out great content, and our readers  keep coming to us for help with their scheduling and social media needs. Its a great fit, and one that works because our email marketing is focused on building trust with our audience. So, how can you create an email program that converts for your own brand or business? Its actually not that hard if you are focused on the right things. Here are the top 5 ways that you can embrace email and turn your email marketing program into a lead conversion machine. Heres How To  Turn Your Email Marketing Into A Lead Conversion Machine #1. Designate A Clear Call To Action On Your Blog The first  lesson about creating an effective   email marketing program is getting good at collecting email addresses. There are many ways to go about this, and several plugins that you can start using right now to jump start your lead collection process, but the point is that you need to be making a concentrated effort on collecting emails or else your marketing list will never actually materialize. Mention.com offers a great call to action when you visit their blog. It is also important to make sure that your blog is properly configured to drive visitors to the lead collection option. This means reducing you sidebar clutter, and continuously driving your reader to a lead collection form. This is about creating a simpler blog layout. Email marketing is 40 times more effective at acquiring customers than social media. For example, on the blog there are only three things you can do once visiting a page. You can read another blog post, learn about itself, or signup to recieve our email-based content. It is as simple as that. I always say that each page on your website should really be about having your readers complete one thing. At , we tend to make that one thing an email newsletter conversion. You will easily see that it is one of the  most prominent things on our page. #2. Keep Your Calls To Action Strong If youve ever worked in sales, youve heard the phrase always be closing. While it may be tacky, it certainly isnt wrong. Not only do you need to be creating opportunities for your customers to convert (by including lead collection points), but you also need to be positioning your copy in a way that specifically asks them to subscribe. While it technically does its job, its not quite a call to action. I cant tell you how many times Ive seen a bland call to action like this one above. Im sorry folks, but please join my email list just isnt going to do it for many people. Whats in it for them? Why should they? Take a look at a few examples of people doing it right. What do you see? They all identify a clear benefit that the reader will receive when they subscribe. They all offer a clear command or directive  such as subscribe now. This isnt a suggestion, it is a command. Many of them offer the reader social proof and provide good reasons for them to consider subscribing or at least taking the offer seriously. The point is that you cant  forget to be a pitch man  and downright ask for the sale on occasion. It may sound  tacky, but it certainly doesnt have to be implemented that way. #3. Send Email More Often Than You Think You Should Many marketers and bloggers like yourself instinctively shutter at the idea of sending more email, but  you  can probably send a whole lot more than you think. In a recent study, Hubspot found that there was essentially no correlation between both unsubscribes and click-through rates and the frequency of email being sent. There is almost no correlation between send frequency and click through rates. There is little correlation between the number of times you send your email and the number of unsubscribes you will receive. What they actually found was that if your email list is willing to put up with 5-10 emails per month, they are probably just as likely to put up with 15 or 20. From Hubspot: The more emails that were sent to the lists in my dataset, the fewer people unsubscribed. This is probably because if you’re sending very  infrequently, it can be easy to forget why I joined your list in the first place, but if  you’re sending regularly, I remember your newsletter.   #4. Make Your Email Something That People Actually Want To Read Never underestimate the importance of reader value. Everything that you do in marketing should offer your readers value. I like to think of it in terms of what you are trading them for their time. What you are  giving your readers in exchange for their time spent with your marketing. Social media consultant Jay Baer describes it another way as marketing so good that they would be willing to pay for it. Shoot for [Email] Marketing so good that your readers  would be willing to pay for it! #ContentNo matter how you describe it, you dont have an easy job ahead of you, your readers want it all. They want helpful content, they want it free, and they want it at a time when its convenient  for them. Who are you to let them down? One of the most common mistakes I see companies make is creating email-based content that is all about them. Wrong! What are your readers getting in exchange for their time? We always try to pack our emails with helpful information that our readers will appreciate. This is why at , we brand our email marketing around the theme of our Content Marketing Update. This weekly email includes helpful content from our blog and some of the best articles around the web. It is usually chock full of great tips and almost always worth the time and the price for admission. #5. Experiment With Your Email Template/Headline/Send Times One great way to continually improve your email marketing is to continually experiment with how and when you are sending it. At , there are a few ways that we do this. A/B  Test Your Subject Lines Honesty, this one is so easy that you should be doing it with every email that you send. Each time we send an email here at , we make sure to test our subject line using the automated A/B testing tool built into our email software (Campaign Monitor). This tool allows us to pre-send our email to a few hundred people with a couple different subject line options. Once a clear winner is found (and there almost always is one), our email tool will send the winning subject line to remaining portion of our list. After doing this for months, we were even able to pullout some key data points and define some email subject line best practices. Try  A New Design (Or None At All) Another great way to improve your email  marketing is to continually adjust your email template. Using the A/B testing tool build into Campaign Monitor and many other email marketing programs, you should be able to easily evaluate the effectiveness of one template over another. Many companies (including itself) have found that sometimes email is best sent without a design template at all. Each week we send thousands of emails using a variety of well-designed email templates and plain text versions. The results usually show us that plain-text emails (or emails that look like plain text) constantly drive higher click-through rates than those with more design. Of course, results may vary. Take this with a grain of salt, and always test your own results. Experiment With Different Send Times In his slide deck The Science of Email Marketing social media scientist Dan Zarrella  dug up a ton of fascinating data about when to send email. For example, he found that email click-through rates tended to be  almost twice as high  on Saturdays and Sundays – a slap in the face to  the traditional  idea that marketing only takes place on weekdays. Email sent on Saturday and Sunday get more clicks. He also found that emails sent  earlier in the morning tended to get more clicks as well. The results may not apply to everyone, but it is very good food for thought. 6a.m. just might be the best time to send an email if you want someone to actually read it. The point here is that you should never be satisfied with the status-quo, even if it is yours. Always be testing your marketing so that you can get the best results.

Saturday, February 22, 2020

Intercultural Interview Essay Example | Topics and Well Written Essays - 500 words

Intercultural Interview - Essay Example He is from the Luo community of Kenya. In Luo community respect is a prime factor and is given high regards. Greetings always vary depending on the time of the day and it is in line that the younger ones should be the first to pose greetings to any elderly member. For example â€Å"Amosi† is a general greeting, while â€Å"Oyaore† is only for the morning. Among this community a child is never expected to defy instructions from any community member since it is believed that all children belong to the community (Sobania 68). All married women are expected to subject to their respective husbands and any defile of this is punishable under the council of elders known as â€Å"Buch Piny.† The young boys spend the nights in their small built huts called â€Å"Simba,† while the girls sleep with their parents in the main house. Any widow is to be inherited by a man from the community since there is no house without a male as they are the decision makers. Deaths are honored by rituals due to high respect for the dead (Shino 213-228). The women play a key role in ensuring that the family is well taken care of and that all the households are in order. On the other hand the man is in charge of providing for the needs of all family members. He is also a superior and has unchallenged powers. This likewise applies to social gatherings. The man gets the chance to make all decisions. Gatherings can be of different forms and this becomes a determinant of cites where they are held. In such places the talks are regulated and one is never allowed to mention some words in public. Some actions are also forbidden from public. These are known as â€Å"Kwero.† Omondi has been staying here for the past two years. It has been a big challenge for him because everything said and done appears contrary to what he knows and beliefs. He has fallen off with people severally and even forced to exempt himself from some situations. He faces a big challenge and does

Thursday, February 6, 2020

Reflection Essay Example | Topics and Well Written Essays - 250 words - 31

Reflection - Essay Example The experience narrated on the Magnaporthe grisea (MGA) dilemma faced by Professor John Hamer, reportedly a molecular biologist at Purdue University, paved the way for the discovery of a practical, yet revolutionary discovery, using the four habits of the mind. One, therefore, realized that there are still much to be discovered through scientific inquiry or through assuming an explorative and inquisitive stance in life. Today’s problems in various facets, could find solution with the appropriate application of these habits of the mind. The example of its application in a science classroom enabled the development of needed skills in the students; and paved the way for greater interests in learning. One hereby asserts that through the knowledged gained from the article, one is truly inspired that through the four habits, solutions to societies’problems could be envisioned as viably possible – with enough curiosity, openness, skeptism, and communication. Other course modules could use these theoretical framework to be integrated in the curriculum, as a means to find practical solutions, to problems which could have been deemed

Tuesday, January 28, 2020

Coffee Ulbs Essay Example for Free

Coffee Ulbs Essay Coffee is a brewed beverage with a distinct aroma and flavor from the roasted seeds of the coffea plant. Coffee comes in many types of colour such as dark brown,white,beige,black,light brown,and more. Coffee was first discovered in the northeast region of Ethopia. Cofee cultivation first took place in southern Arabia,appears in the middle of the 15th century in the Sufi shrines of Yemen. According to the ancient chronicle,Omar who was known for his ability to cure sick through prayer was once exiled from Mocha,Yemen to a desert cave near Ousab. Starving,Omar chewed berries from nearby shrubbery but found them to the bitter. He tried roasting the seeds to improve the flavor,but they become hard. He then tried boiling them to soften the seeds,which resulted in a fragrant brown liquid. Upon drinking the liquid,Omar was revitalized and sustained for days. As stories of this ‘miracle drug’ reached Mocha,Omar was asked to return and was made a saint. In production of coffee,it consist of many steps such as processing,roasting,grading the roasting seeds,decaffeination,stored,brewing and finally be served. When processing the coffee,the berries of coffee have been traditionally and selectively picked by hand,only the berries at the peak of ripeness would be selected. After that,green coffee is process by one of two methods. Whether by dry process method or wet process method. Then,it will be sorted by ripeness and colour. After that,the seeds are fermented to remove the slimy layer of mucilage still present on the seeds. When the fermentation is finished,the seeds are washed to remove the fermentation residue. Then,the seeds are dried. Finally,the coffee is sorted again and been labeled. The roasting process influences the taste of the beverage by changing the coffee seed both physically and chemically. During roasting,caramelization occurs as intense heat that breaks down starches,changing them to simple sugars that begin to brown,which alters the colour of seeds. Then the seeds will be grading depends on the colour of roasting seeds. It will be labeled as light,medium light,medium,medium dark,dark or very dark. The degree of roast has an effect upon coffee flavor and body. Many methods can remove the caffeine from coffee,but all involve either soaking the green seeds in hot water or steaming them and using a solvent to dissolve caffeine that containing oils. Once roasted,coffee seeds must be stored properly to preserve the fresh taste of the seeds. Coffee seeds must be ground and brewed to create a beverage. Almost all methods of preparing coffee require the seeds to be ground and mixed with hot water long enough to extract the flavor,but without overextraction that draws out bitter compounds. The roasted coffee may be ground at a roaster,in a grocery store or in the home. Then,the coffee may be brewed by several methods such as boiled,steeped,or pressurized. Once brewed,coffee may be served in a variety of ways. As an example,the white coffee was made into dairy product such as milk or cream or dairy substitute or as a black coffee with no such addition. It may be sweetened with sugar or artificial sweetener.