The Discussion part for paper of Customers and marketers co-creating a Essay

The Discussion part for publisher of Customers and marketers co-creating a purchase experience - Essay ExampleCustomer purchases is not only about intersections and services. The personalised experience of the customers upon purchasing a product and/or services also matters. The process of co-creation is important since it could enable the customers to develop a more valuable experience and emotional attachment with the companys product and/or a specific brand name. This kind of relationship surrounded by the customers and marketers is vital in the maturement and strengthening of customers propitiation and loyalty.The Co-creation theory focuses merely on the relationship between the customers and the marketers. Highlighting the role of employees and customer service manager in co-creation theory could create a more promising effect on the customers attitude and behavioural loyalty. Customers emotional loyalty is another aspect that can be included in the theory model since it h as equally proven to be a result of strengthening the relationship between the customers and the marketers. Another area of consideration is the customer complaint management and service recovery since both could backing and strengthen the customers satisfaction.Co-creation marketing approach could lead to customer satisfaction and trust that is needed in value to strengthen the relationship between the customers and the marketers. A strong relationship bond between the two is inwrought in developing and maintaining customers loyalty. Based on the research method that was presented in this study, satisfying the customers has more relevance in strengthening the relationship between the customers and the marketers more than establishing trust alone. Therefore, marketers should focus more on customers satisfaction in order to strengthen the relationship between the two and for the marketers to achieve attitudinal and behavioural loyalty from the customers. change magnitude the cust omers satisfaction is not totally dependent on